I love when passion and purpose come into alignment because such amazing things happen. That’s why I am highlighting moms on The Domestic Life Stylist in a new series called Passion and Purpose. Passion & Purpose is an opportunity to tune in to the stories of moms that are following passions and living their purpose.
Disclosure: I fell in awe with these dolls at a recent blog conference and received a GirlnDollz doll for my daughter as result. No compensation was received for this post. Just found something cool and I wanted to share.
Jessie Moghaddas is the founder and creator of GirlznDollz. GirlznDollz was created to empower and celebrate everything there is about being a girl. I talked to Jessie to find out more about her company and this is what she had to say. By the way, 3 winners will have the opportunity to win a GirlznDollz each of their choice. So make sure to enter the giveaway below.
When was GirlNDollz founded?
I founded my company about a year ago. I used to work with a toy company but, when the business started moving in a different direction, my heart was no longer in it. I felt like I was not being fulfilled. I decided to leave to do something more meaningful. I wanted to express myself.
I’ve always loved children and dolls, ever since I was a little girl. I did not have ethnic dolls growing up in Haiti. I now have children of my own (11 year old girl and 8 year old boy). It was important for me to see my daughter play with dolls that she could relate to. Not only did the dolls have be diverse but they had to be highly fashionable as well. I talked with a friend about creating some dolls together. She initially agreed but then backed out. I decided to move forward anyway.
How are GirlNDollz different from other dolls on the market?
GirlsNDollz dolls are not only soft and plush they are quite fashionable as well. My daughter helped me through out the research process. In addition, I have found that many cultures and ethnicities can relate to the dolls. The reaction from customers have been really positive.
Where do you see GirlsNDollz in 5 years?
I see GirlsNDollz in wholesale stores like Target and Toys R Us’ and maybe even have a store of my own. Currently, you can purchase the dolls online at the GirlzNDollz website. You can also purchase them at Distinctive Toys, Scribbles and Quinnderella’s Toys in New Jersey.
What advice do you have for Moms that want to follow their passion but are afraid?
Get rid of the fear and take the plunge. Test the market first. Take calculated risks. Don’t let fear paralyze you. You will know when it’s right.
Jessie generously sent one of her GirlznDollz dolls for my 4 year old daughter. Every since my princess received it, she hasn’t been able to put it down. See here is the doll I mean…Emme, sitting on one of my dining room chairs waiting for dinner.
What I like about these dolls is that they are soft like a Teddy but fashionable like a mainstream fashion doll. And I certainly have a fashionista in the making at home. It’s like having two of the best worlds in one toy. Read below to see how you can take home a doll of your own.
I’m giving away 3 dolls (winner’s choice), so make sure you enter.
The winners have already been selected for this giveaway.